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AOL CANADA INC. SELECTS GOOGLE TO PROVIDE TARGETED SPONSORED LINKS Google Advertisers Enhance AOL Canadian Online Service and Portal Search Results Pages With Highly Relevant Ads TORONTO & MOUNTAIN VIEW, Calif. - June 3, 2003 - AOL Canada Inc., a leading interactive service company focused on enhancing the Canadian online user experience, and Google, developer of the largest performance-based search advertising program, today announced an agreement to enhance search results pages on the AOLâ Canadian online service and AOL.ca with Google's highly relevant sponsored links. Google's search technology has powered web search results for AOL since May 2002. "The addition of Google sponsored links demonstrates AOL's dedication to providing a supremely relevant and rewarding online experience," said Arturo Duran, Vice President of Interactive Services, AOL Canada Inc. "The Google AdWords™ program has redefined the business of online advertising - delivering advertisements that add value to the user experience. By working with Google, AOL rewards its Members and visitors with useful information about products and services relevant to their searches." "With this new agreement, Google's advertisers can now reach millions of potential customers through one of the premier Canadian interactive service companies," said Omid Kordestani, senior vice president of Worldwide Sales and Field Operations for Google. "Through the addition of Google's highly targeted sponsored links, AOL Canada will benefit from an additional revenue opportunity, while its users will enjoy an enhanced online experience through the addition of relevant commercial information." Google's global search services provide websites and portals with access to billions of web pages and the world's most advanced search technology. Additionally, Google partner sites have access to revenue opportunities through sponsored links from Google's worldwide network of more than 100,000 advertisers. Google's advertisers gain broad exposure across Google's partner websites, including many of the largest websites in the world, such as Ask Jeeves, AT&T WorldNet and Earthlink. About AOL Canada Inc. About Google For More Information Contact: |
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